Hana Farms
Branding, Copy & Website Creation
Project Brief:
The owners of Hana Farms in Hana, Maui, had been craving a website to showcase the beauty of the land and business they had cultivated for years. When I came on board, the website was just a single-page shell with no life. A colleague and I overhauled the website into an interactive and bright place to attract visitors and provide online orders.
Process
Step 1: Identify Needs
My colleague and I took stock of all of Hana Farm's offerings, discovered who their clients were, and determined where they wanted to grow. From here, we decided that the company needed an online store to reach previous customers who loved their products but weren't traveling in Maui. They also needed to attract new customers traveling along the famous road to Hana by sharing all that the farm has to offer. This website needed to illustrate the many branches of the farm in a beautiful and inviting way, without overwhelming customers.
Website Mockup
Please note that some alignments might be slightly off, and the website animations/buttons aren't live. Click here to view the live website (this hasn't been updated by me recently)
