Adfire Health & Katon Direct
Overview:
Adfire Health and Katon Direct were sister companies specializing in programmatic ads for the healthcare sector. They needed a writer who could grasp complex programmatic concepts and share them in a way that healthcare administrators would understand. They loved working with me because I do my own research, layout concepts in easy-to-read formats, and write professionally.
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Whitepapers
Overview:
​This white paper was targeted towards recruiters in the Healthcare Industry. We wanted to illustrate the possibilities of Katon Direct and Adfire Health's services, while still being informative and educational. Because the whitepapers were longform, I needed to make sure I broke down concepts into easily digestible sections.
Overview:
​This white paper was targeted towards recruiters in the Healthcare Industry. We wanted to illustrate the possibilities of Katon Direct and Adfire Health's services, while still being informative and educational. Because the whitepapers were longform, I needed to make sure I broke down concepts into easily digestible sections.
Overview:
​This white paper was used to attract recruiters in the Healthcare Industry and not marketers. I needed to make sure the content was high-level, but also easy to understand for those who weren't part of the marketing world.
Blogs
Overview:
​This blog was written for marketers in the health industry. As a programmatic ad service provider, my client wanted to show the capabilities of programmatic over Google ads.
Overview:
​This blog's purpose was to catch leads and speak to healthcare marketers who were branching out into programmatic social media campaigns, but weren't sure how to do it. I included a lot of statistics to show the power of programmatic social ads.
Overview:
​My client wanted a high-level article for marketers that would attract them to their services. It needed to actually teach marketers something, therefore I did extensive research to bring new industry insights.
Overview:
​My client wanted a high-level article for marketers that would attract them to their services. It needed to actually teach marketers something, so I needed to find insights that weren't common knowledge.
Emails & Marketing Campaigns
Overview:
​This email drip was part of a nurture campaign to warm leads towards contacting my client about recruiting marketing services. I employed several different tactics, including social proof and pain point overview.
Overview:
​This email drip was part of a campaign that my client ran for their clients in order to recruit psychologists. I wrote emails direct to consumer emails about the benefits of working for the VA and following KAton Health's guidelines.