Bears for Humanity
Overview:
Bears for Humanity is an organic and Fair Trade teddy bear brand that operates a buy-one-give-one model. I came on board first as a freelancer and was later promoted to be a full-time marketing manager. I managed marketing initiatives, wrote webcopy and blogs, and was the admin for the website and store.
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Presentations
Project Overview:
Bears for Humanity offers CBS custom-designed bears for CBS partners, guests, and customers
BFH had partnered with several large companies, such as Guitar Center, to do custom-branded teddy bears. We identified CBS as a potential corporate client for the purchase of large orders of custom-designed teddy bears. I created an interactive Prezi presentation to showcase the unique social impact, production differentiators, and ordering process. I wanted to showcase why it was so important to purchase from us and not our competitors. Our CEO, Vijay Prathap, presented this to CBS managers and received a great response.
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Blogs
Blog Strategy:​
I created a blog strategy and plan that would help potential customers find BFH through high-value keywords, deepen brand value through strong education, and establish BFH as the leader of eco-friendly plushies.
Overview:
BFH wanted to distinguish itself from all other teddy bear manufacturers by educating customers about the dangers and negative impacts of products produced in China. I made sure the writer of this blog highlighted the impacts to health, dangers to children, and negative effects on the environment. By the end of the blog, readers would know that the only smart and safe buy was from BFH.
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Overview:
This blog was written to our core customers of moms who care about their children's wellbeing more than anything. I captured their attention by warning them of the deterious effects of modern-made toys, and then eased their worries by letting them know our plushies were safe.
Marketing Strategy
Overview:
BFH's marketing efforts had been spotty, unstrategic, and random. I saw the opportunity to streamline all marketing materials in one document. I also wanted to ensure that we met customers at every stage of their journey, were clear on our goals, and aligned campaigns on all channels. After three months, I noticed a clear uptick in meeting our metric goals. One of the initiatves that made the biggest impact was the implementation of a store app. This app enabled us to send push notifications, which was a great channel to notify customers of flash sales.
Increasing Online Sales with an App
Bears for Humanity had been in business for several years and was seeing a slump in their online sales. I introduced a store app to increase B2C sales.
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